How to Reach Influencers to Promote Your Amazon Product

Once you have set up a promotion in AMZ Tracker, you then want to spread the deal to as many potential customers as possible.

The best way to do this is through the VIPON platform and also by creating videos for V Show.

Another great way is to reach out to social media influencers about your Amazon business. There are hundreds of instagrammers and facebook groups with 10,000 to 100,000+ followers in every kind of niche.

Imagine how getting your product in front of a few groups could boost your sales!

Tip 1 Keep it Personal

Whichever channel you target, remember that influencers get hundreds of emails a week asking them to promote people’s products.

They get constant spam. A lot of the messages are canned templates. You can make your message stand out by tailoring it to the specific person you are contacting and by referencing some of the material they posted in the past that you enjoyed.

Also, keep your message short, friendly, and don’t try to push them to promote your product. You can mention that if they are interested you will provide a free sample.

Also – lay out the special deal. If you have a 50% promotion on AMZ Tracker and VIPON – then the influencers customers will be far more likely to buy.

Tip 2 Tomoson

This is a great way to reach influencers across multiple platforms.

You can quickly see their social following and statistics all in one place.

I don’t recommend doing this for new products. Why? It is expensive and the results are uncertain. You are better off doing a VIPON promotion for your item – and trying to get FREE social media influencers instead of paying for a connection.

Wait until you have stable sales and have optimized on Amazon. Then you can reach out to people through the Tomoson services and ask them to review your product.

Tip 3 Facebook Groups

Search for Facebook groups in your niche. There are probably hundreds of different potential groups you could reach out to. Be careful – as some will ban you for trying to promote your item. If unsure, check the rules with the Admin team for the group.

Instead of trying to spam the group, join it and share valuable content. After being a member for two or three weeks you can ask the admin if they will offer a special coupon for your product to the group if it’s relevant.

Tip 4 YouTube

Video can be a very powerful way to show how a product works – especially if it is unique or different in some way. Reach out to YouTube video creators in your niche.

They may be willing to do a review on your item in return for a free sample. If they have a substantial subscriber list this can result in a boost in sales for your item.

A product walk through or unboxing is probably the best way to showcase your item.

Tip 5 Blogs

Do a search on Google for all your main keywords and look out for blogs and websites about your target market.

Some will have very big followings. Any product Oprah recommends instant becomes a national best seller. You might not have the clout to get to Oprah – but there are hundreds of blogs with a decent size of followers.

Remember to personalize any outreach to blog owners. At least read their last post and reference it in your first email to them.

Tip 6 List Holders

Whether your niche is kitchen products or sports equipment, there are magazines, companies and individuals out there who have a list of your target customers.

Think about all the different places your target customers might visit, websites and magazines they might read, or newsletters they might receive.

Reach out to all of them and ask them if they would either be willing to offer your product to their customers at a substantial discount or to allow you to advertise through their medium.

Tip 7 Pinterest, Reddit and Other Platforms

Search all the main social media platforms to look for groups interested in your niche.

Remember to share valuable content such as useful or informative articles or fun photos about the general topic.

Don’t try to directly sell your product straight away, but post 8 to 9 pieces of content for every promotion or discount offer about your product.


If you can get even 3 to 5 influencers to talk about or showcase your product – you can potentially get in front of tens of thousands of new customers. Many new influencers are looking for products to promote to help get their follower base up.

More established influencers are hard and expensive to reach.